Baume et Mercier has been praised by one blogger, who says the brand's use of social networking sites is offering fans a unique service.
Prestigious luxury watchmaker Baume et Mercier is inviting its fans to rediscover its history via social networking sites, as it begins the celebrations for its 180th anniversary.
Founded in 1830, Baume et Mercier has gone on to carve an illustrious reputation in the industry, with a string of high-profile, high-quality luxury timepieces to its name.
Thomas, writing for Watches Blog, says: "One hundred and eighty years of fine watch making results in an envious heritage. And now in 2010 Baume et Mercier [is] on Twitter and Facebook, looking for novel ways of interacting with watch enthusiasts."
On Facebook, the brand has set up a diary entitled Secrets of a Watchmaking Family, while on Twitter it is giving followers daily insights and tales.
Baume et Mercier claims to work by its motto - 'Accept only perfection, only manufacture watches of the highest quality' - states Thomas.
The Swiss company announced earlier this month that it is also due to launch a feature on the Salon International de la Haute Horlogerie event, which took place recently.
Founded in 1830, Baume et Mercier has gone on to carve an illustrious reputation in the industry, with a string of high-profile, high-quality luxury timepieces to its name.
Thomas, writing for Watches Blog, says: "One hundred and eighty years of fine watch making results in an envious heritage. And now in 2010 Baume et Mercier [is] on Twitter and Facebook, looking for novel ways of interacting with watch enthusiasts."
On Facebook, the brand has set up a diary entitled Secrets of a Watchmaking Family, while on Twitter it is giving followers daily insights and tales.
Baume et Mercier claims to work by its motto - 'Accept only perfection, only manufacture watches of the highest quality' - states Thomas.
The Swiss company announced earlier this month that it is also due to launch a feature on the Salon International de la Haute Horlogerie event, which took place recently.
